Nike History
Just as the Jump Jordan logo was inspired by the Bob Beamon logo, the Elephant patterns in the Jordan III were an adaption of the Albet Laminate patterns used extensively by Mobius in the retail and show environments designed for Nike in 1887 and 1988. This theme is a constantly repeating pattern throughout Mobius’ relationships with its
corporate partners.
Air, the movie, completely side steps/misses/intentionally ignores the
most important and inspirational story: the collaboration between
Tinker and Michael. Shoe Dog also fails to recognize the most important element of Nike’s success: great integrated design.
